Boulder Without Boundaries
Boulder Without Boundaries Identity and Website Design
Boulder Without Boundaries is a local tour guide business comprised of a dedicated group of experts eager to showcase the rich history and culture of Boulder. Specializing in walking, foodie, and wine-bar tours, their goal is to become the ultimate resource for visitors seeking an authentic local perspective. Their primary objective is to generate more leads through an inviting and user-friendly website. Their target audience includes men and women aged 30-50 who appreciate unique and exclusive experiences while their brand voice embodies an open-minded and adventurous spirit.
Creating the Identity
Boulder Without Boundaries embraces a color palette of Dark Green and Beige, with vibrant accents of bright orange. The logo features a silhouette of a person hiking in the mountains, a reflection of the year-round outdoor activity that defines Boulder. The logo's rounded design stands in contrast to Boulder's rugged natural scenery, which is characterized by sharp mountain backdrops and jagged treetops, symbolizing the commitment to offering a harmonious blend of adventure and serenity amidst nature.
#1f3b2d
#d85f37
#e7dbbe
