Philips Hue: Social Media Advertising
Philips Hue doesn’t just change the color of the room, it changes the whole mood of the room.
For this project, I chose to Philips Hue and make the campaign objective to increase website visits. Through research, the target audience includes tech-savvy early adopters (aged 25-65), interior designers, and video game/console enthusiasts. I chose to leverage Facebook, Instagram, and Twitter as the platforms of choice, with placements focusing on in-timeline/feed posts. Philips Hue's smart lighting system will shine a spotlight on the website to attract and engage the desired audience.
Audience Targeting
The target audience consists of tech-savvy early adopters, spanning ages 25-65, who are eager to embrace the latest technological innovations; interior designers seeking cutting-edge solutions to enhance their projects; and video game and console enthusiasts of various ages who are deeply passionate about gaming experiences. Understanding the preferences, needs, and habits of these distinct groups is essential for effective product design and marketing strategies.
Creative Concepts
I crafted sponsored ads for Facebook, Twitter, and Instagram with the aim of inspiring users to visit our website, ultimately driving more foot traffic. These ads showcase the remarkable impact of Philips Hue on mood enhancement, making it clear that their website holds the key to transforming the consumers living spaces. By using the hashtag #MoodToTheRoom, I wanted to convey that Philips is the perfect solution for those seeking an upgrade from conventional overhead lighting in their homes.
